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Disney Raises The Bar On Electronics For Tweens With Innovative New Video Cam, LCD TVs And iPod Compatible Speakers

News created: 8. september 2007 16:23
GLENDALE, Calif. — August 13, 2007 — Disney Consumer Products is raising the bar on innovative electronics for tweens with its new fall line-up, which boasts creative designs, real-world features and a sprinkle of Disney magic. New offerings for fall include the easy-to-use Disney Flix Video Cam, high-quality iPod compatible speakers and the debut of the first line of Disney LCD TVs. Products are inspired by some of Disney's most popular franchises, including Disney Princess, Pirates of the Caribbean, and Disney Channel's High School Musical and Hannah Montana.

"We are seeing kids and tweens quickly follow the adult market in terms of technology. Gone are the days of boxy TVs and CD players. This year, kids will be looking for flat screen TVs and iPod compatible speaker docks with great sound, and our new line is very much on the forefront of this trend," said Chris Heatherly, VP of global electronics for Disney Consumer Products.

Designed by Disney, the new Fall 2007 line-up includes:

The Disney Flix Video Cam is an easy and fun to use compact handheld video camera boasting real-world features and functionality. It comes bundled with a great add-on: Disney Director software lets kids shoot and star in their own Disney movie. Software includes storyboards, sound effects, film footage, music and character voices from popular Disney films and TV shows. Kids can simply connect the camera to their PC to use the software and film their favorite scenes (SRP $99.99).

The Disney Flix Video Cam comes bundled with High School Musical Disney Director software. Additional Disney Director software titles can be purchased separately and include Cinderella and Pirates of the Caribbean (SRP $14.99 each).

Available in four attractive styles that kids and tweens will love, the new Dis
www.businessglobe.com/id/1714493/THE-WALT-DISNEY-COMPANY-LTD.htm

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